This is an annual Salsa dancing event open to the community of California Sate University, Sacramento. Anyone, whether novice or advanced are welcomed to watch performances and try for themselves. A flyer is needed to help draw people to the event and get people excited.
Since this was an annual event, I wanted to put a new twist on it from previous years. My goal was to encourage newer people to not feel intimidated and come with a lighthearted attitude. This led me to the idea of illustrating characters dancing together that is reminiscent of our childhoods. Children don’t over think, but just act in the present moment. I wanted to portray the loud rhythmic beats of the music and essentially create the feeling of having a party on a page.