Salsa Loca Live!

Design Problem

This is an annual Salsa dancing event open to the community of California Sate University, Sacramento. Anyone, whether novice or advanced are welcomed to watch performances and try for themselves. A flyer is needed to help draw people to the event and get people excited.

Design Solution

Since this was an annual event, I wanted to put a new twist on it from previous years. My goal was to encourage newer people to not feel intimidated and come with a lighthearted attitude. This led me to the idea of illustrating characters dancing together that is reminiscent of our childhoods. Children don’t over think, but just act in the present moment. I wanted to portray the loud rhythmic beats of the music and essentially create the feeling of having a party on a page.