Dance Gavin Dance

Design Problem

A promotional campaign needs to be designed for Dance Gavin Dance. They are a post-hardcore and experimental rock band. Their music is loud, in your face, and an expression of many different emotions. What’s required is posters of different sizes, flyers, passes, and digital animation.

Design Solution

I brainstormed several different ways to translate into image the sounds I heard. The emotions were raw, intense, rough, and deeply personal. I knew in order to get that same raw feeling, I had to create something by hand. After some visual explorations, I experimented with creating different textures using different art mediums. I wanted to create a connection between expression in art and in music.