The University Union is the hub of student activity. For many, it is an integral part of the college life experience. The building itself lacks a strong brand identity. Because of the lack of consistency, it becomes hard for students to process their environment. To start building a more cohesive image, a set of pole banners will be hung to welcome vistors as they come in. A matching animation needs to be designed that will play on the digital screens throughout the building to reinforce the image.
I started this like a branding project. Before I could design any supporting material, I had to first define what the University Union was. After research, keywords, and mind maps, I was able to narrow my choices down to a few potential slogans. “Campus life happens here” became the final selection because it is simple and to the point. It is a loud statement that is confident and bold. Building off the research and slogan, I designed a set of banners and animation that matched the personality. I incorporated motion, speed and depth to give life to the design. Campus life equals a diverse range of activities and groups of people coming together. I wanted to convey a similar feeling by having different visual elements exploding from a radial center.